Why responsive design is important for SEO?

In the fast-growing mobile era, a mobile-friendly website is gaining a lot of popularity among mobile users. Every user prefers mobile devices too much because they use them on the regular basis. That’s because customers are addicted to tablets and Smartphone. Mobile trends are now growing rapidly. In this environment, responsive design is no longer a new invention. In its place, it has turned out to be a standard element of any search engine optimization plan, irrespective of industry. A professional SEO agency will help you a lot how much responsive design is important for search engine optimization. So, you will learn a few important factors here.

Faster Page Speed-

Page loading speed is a well-known ranking factor. Each website must be optimized to load as soon as possible to assist the odds of it ranking well in the search engine results. So Google recommends the responsive design for the website. The website that is mobile friendly will load faster on the mobile and smart devices.

Improved Site Usability-

Google identifies “time on page” as a basic signal of a website’s value for any query.  Responsive web design creates your website much simpler for potential visitors to read and navigate. Good usability scores lead to reprise the visitors and increased conversions.

Less Duplicate content-

The duplicate content can harm your rankings. So, you should use unique and original content on your website.

Improved Social sharing-

Responsive web design is created to make social sharing simple for the dominant demographic online, mobile users. Even though social media optimization can assist search engine optimization, social shares will not have a direct influence on the rankings. But it will assist you to grow an audience. A larger audience can mean engagement and traffic as well as search demand for your brand.

A site that is not optimized for Smartphone and mobile users having a difficult time in convincing. Its users to navigate the poorly and obstinate designed social sharing buttons which are designed for full desktop use. Plus, affordable SEO services for small business benefit social media optimization activities. So, small business can increase online social presence easily.